One interpretation is this: gameplay innovation is no longer a sustainable source of competitive advantage for the gaming industry. Drodo was the first mover in its category, but it accrued little of the first-mover advantages. Drodo became a sideshow in its own genre.ĭrodo’s story raises an interesting question for the gaming industry: who captures the value of gameplay innovation? Business theories often talk about “first-mover advantage”. So many copycat games entered the market that the genre got its own name: Auto Battlers.īy the time Drodo built its standalone Auto Chess game (divorced from Dota) in late 2019, the market was crowded with fast-followers. Blizzard introduced Hearthstone Battlegrounds. Riot redesigned Auto Chess for League of Legends, releasing Team Fight Tactics. Valve re-imagined Auto Chess as Dota Underlord. Competitors quickly flooded the market with Auto Chess clones. Unfortunately, Drodo’s decision did not pay dividends. After all, why let others capitalize on its success? When Valve and other large publishers approached Drodo with acquisitions offers, Drodo turned these offers in favor of building its own standalone game. Many saw Auto Chess as the most important gameplay revolution since Battle Royale.Īt the time, it seemed like Drodo struck gold. Over seven million players flocked to Auto Chess in its first three months of launch. LEAGUE OF LEGENDS AUTO CHESS RELEASE DATE MODIt was a mod of the popular game Dota 2, and it became an instant viral sensation. Technically, Auto Chess wasn’t a standalone game. The game combined unique elements of strategy and deck building. Set on the classic chess board, Auto Chess provided a common pool of champions for battle. In January 2019, a small Chinese game studio called Drodo Studios released Auto Chess. This article explores the value of gameplay innovation and being a first-mover in gaming today.
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